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HTML5 and SEO

Even though HTML 5 is still relatively new, search experts who are looking ahead may already be thankful for any knowledge about HTML 5 and how it will impact SEO. While it’s true that some of the changes and new concepts in HTML 5 will impact many Web developers and designers more than SEO experts, it would be a stretch of the truth to say it wouldn’t mean changes in the Organic SEO policy. So is there such a thing as unnecessary information about HTML 5? Of course not. The more information, the better.

What’s New In HTML 5?
A language that includes many useful tags and elements, HTML 5 will follow the way that the Internet has evolved over the years. Even though it may seem like it’s moving in the direction of programming languages like PHP, it’s not. The XML-base presentation is there, and while it may look complex with all the new tags and elements at first glance, it’s fairly easy.

Also, make a note that you’re not starting from scratch when it comes to learning HTML 5. Don’t panic – it’s not very different from HTML 4. In the creation of HTML 5, one of the development ideas was to ensure backward compatibility. HTML 5 is not a completely “remixed” version of the HTML specification.

HTML 5 Changes, and the effect on SEO
Below are some of the changes that may affect SEO experts:

Page segmentation has been improved. This has been introduced because search engines are getting smarter, and they may be applying page segmentation. Page segmentation is defined as a page divided into several parts – menus, headers, footers and links, to name a few. Treated as separate entries, webmasters presently can’t tell search engines how to segment pages. This is where HTML 5 comes into the picture.

A makeover for the <article> tag. For SEO, the new <article> tag may be the best addition. This tag will allow webmasters to mark separate entries in an online publication like blogs or magazines. It’s also hoped that with the <article> tag, the HTML code will be cleaner. Why? Because it will cut down on the use of <div> tags. It’s also expected that search engines will look more at the text inside the <article> tag.

Separation made easier with the new <section> tag. Sections of a page, chapter, or book will be identified by the new <section> tag. According to reports, each section will also be able to have its own HTML heading. Like the <article> tag, there’s an expectation that search engines will be paying more attention to the contents of separate sections.

Flexibility with new <header> tag. Considered a blessing of sorts for SEO experts, the new <header> tag brings the promise of flexibility. Similar to the <H1> tag, the difference in the <header> tag is that it can contain H1, H2, and H3 elements along with loads of text, plus hard-coded links. This is why it’s considered a gold nugget for SEO.

New <footer> tag plays its position. Some may think the new <footer> tag is not as important as the <header> tag, but you’re still able to put some useful information there. Both can be used many times on the page now, and in each section.

New <nav> tag a welcomed addition. Navigating pages is an important part of SEO. The new <nav> tag will be a breath of fresh air. The <nav> tag can be used to help identify collections of links on other pages.

While these are just some of the new tags in HTML 5, they still follow the common setup of standard pages and each of their parts. Other tags to look out for are the <audio> and <video> tags. These tags, like those discussed, will surely affect SEO in some way. While there are many other tags, only the most important have been mentioned here.

HTML 5 is still in the far and distant future, waiting for pages to become HTML 5-compliant. We won’t know how search engines will treat HTML 5 until that happens. Until then, HTML 4 is still the standard, so don’t be concerned. The best thing to do now is just to keep up with the latest news for webmasters so that you don’t miss the arrival of HTML 5.