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Top 10 Link Building Mistakes

Link building is an important part of SEO, period. However, it doesn’t mean you should build links by any means necessary. In order to save some time and money, avoid the following link building mistakes:

1. Avoid the “nofollow” attribute
It’s an old technique, but link exchanges are still a good way to build your backlinks. Be warned, there are many webmasters out there who will cheat you. The link might vanish from the website or has the “nofollow” attribute. The “nofollow” attribute tells search engines “Don’t follow links on this page”.

2. Having good quality links plagued with useless anchor texts
“Click here” is useless without keywords. Getting links from a site with a high page rank will serve no purpose without proper anchor text. Keywords in anchor text serve as a good selling tool for readers. It takes time to evaluate anchor texts of links, but the Backlink Anchor Text Analyzer tool can do that job for you.
That is not to say, never have backlinks with useless anchors, but be sure to have a healthy ratio of money vs non-money anchor keywords.

3. Seeing image links when text and keywords could have been used
Ok, there’s nothing wrong with an image link, but is it attractive? Will it drive traffic to your site? Even if it does, there’s nothing like good keywords in anchor text.

4. Not using the ALT text when the image link is the only option
If image links are your only option to get a backlink, take the deal. Use the ALT text area of the image to add keywords. It’s better than nothing. Remember, a picture is just a picture without ALT text.

5. Backlinks coming from useless, irrelevant websites
This may be the most popular mistake of them all. There are thousands of sites on the Internet that offer these services, but very few are relevant, popular, and useful. Don’t get links from food sites if your site is about cars. That just looks desperate, so do the research and find relevant links. The Backlink Builder may help you narrow your search and find some useful suggestions.

6. Getting backlinks from “backlink graveyards”
Backlinks are more valuable from pages that aren’t filled with dozens of backlinks. It’s a small victory, but can be useful. If the majority of those links have the “nofollow” attribute applied to them,(and yours doesn’t) you have a better chance of standing out in the crowd.

7. Links from pages spiders can’t crawl
Have a good link to exchange? Great! Don’t be fooled by links being placed on dynamic pages or those not indexed by Google due to a robots.txt ban. Check where links are being placed, and contact the webmaster to have him or her move it to a different page. To save time, use the Search Engine Spider Simulator tool.

8. Selling links vs. page rank
Most webmasters have heard paid links hurt rankings. Some still take their chances. Keep in mind everyone is different. Some are very obvious, including phrases such as “PR links for sale! Click Here!” to announce you’re selling links. Use phrases like, “Advertise here”, but don’t list prices.

9. Linking to sites that are considered “bad company”
Your site represents you on the Internet. If you link to sites that have a poor or bad reputation, that could be trouble for your site and brand. Linking is like an endorsement stating, “they’re good to go with me”. That’s why it’s always good practice to check out the site before doing business. Even if you’re offered money (and a lot of it) to link their site to yours, consider the consequences and decline the offer. Nothing’s worse than having a poor rating with search engines.

10. When good sites go bad, and you’ve linked to them
Sometimes webmasters will change their site’s direction and message completely. It happens, and the results can be damaging if they’ve decided to publish pornographic ads or any other objectionable content. Be sure to schedule site visits and keep up with what your link partners are doing.

Links are a valuable tool in popularity and ranking, and should be monitored regularly. Keeping a close eye on sites you’ve linked to is worth the time and effort. There are many tools on the Internet that can help you and that have been listed in this article. Among those tools, you can also try the Backlink Summary tool to see how things are going.