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SEO During Recessions

Did SEO experts have an inside track on the future of the Internet? Or did they just get lucky in picking their career field? No matter what their reasons, from planning ahead to just making a lucky choice, search engine optimisers are in a great position when it comes to the job market. While many industries are feeling the squeeze from the recession, the SEO community has managed to stay afloat financially and has big hopes for the future.

Are these professionals feeling the recession? It would be an exaggeration to say they don’t. However, in comparison to other industries such as print media, banking and automobile manufacture, SEO seems to be a little more secure financially. That doesn’t mean that everyone’s rich, or that the industry doesn’t experience drops of their own. It means that those who work in the online marketing are better secured in their employment than many other workers or entrepreneurs.

During a Recession, What Can the SEO Community Expect To Happen?
Having questions about realistic expectations is fundamental. There must be people in the online community who blame the recession for their current situation. If most of their clients were from shrinking industries, the complaints would be justified. Otherwise, they should be happy if they can still pay their bills in full and on time. In the meantime, it might be a great opportunity to look for new customers from other business areas.

An SEO expert’s position on the career ladder can influence their expectations in their career too. Attitude towards work is determined from two vantage points: being a company employee or being your own boss. Being an employee of any company is always a vulnerable position, but being an independent contractor puts the control in your hands.However, SEO companies are not immune to mass layoffs either.

Skill levels can also affect how a career will be influenced by the recession, because a recession is not the right time for a beginner to enter the SEO world. These careers are not lifelines. Those who don’t have the right skills and training but expect great things will be disappointed.

How can SEO Careers be Recession-Proof?
Experienced practitioners are realistic with their goals because of their immunity against a recession. Here are just a few of the reasons why:

The necessity of SEO is now established. In the previous recession in the early 2000s, the IT industry took some heavy blows. SEO is not new anymore, has been proven to be fundamental, and cannot be ignored, because this will impact sales and finances.

SEO is usually the last item on the list when companies are looking for cuts, precisely because it’s a necessity. It is also relatively inexpensive, and has become part of the system to keep companies afloat nowadays.

There’s ROI with SEO. That’s Return on Investment, which is always high when it comes to this. Online marketing is a money generator, thus making it a great investment. Search engine ranking, keyword best practice, websites which are easy for customers to find, all these points are improved by the use of SEO.

Aggressive campaigns are best started early for optimum results. Recessions make SEO a top priority. The more customers a company has, the better they will survive the hard times.

In comparing SEO to PPC, SEO is cheaper. While it’s one of several ways to drive traffic to a site, PPC is expensive. It’s just cheaper to rank high organically in search results through SEO.

Compared to traditional promotion methods, SEO is also cheaper. Even traditional offline marketing methods are more expensive than that. As previously mentioned, SEO is inexpensive and has a longer shelf time in company budgets.

Recurring expense best describes SEO. Businesses are built around this methodology which includes memberships, subscriptions and customer loyalty. If the customer is happy with the campaign, he or she will return. This is beneficial, and less expensive than working to find new customers.

In closing, what’s the outlook for search engine optimisation careers during a recession? Positive. While established practitioners may experience a few drops in volume and clients may close their doors, the climate still looks good. It’s relatively stable, and if experts take advantage of the details mentioned above with professionalism and positive thinking, they won’t even notice there’s a recession.